My Life Reader Panel
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The My Life Mail reader panel was launched in March 2007 to gain in-depth reader and market information. It comprises 6,000 Mail readers. The panel was recruited and is run by IPOS MORI, to ensure that all results are independent and credible.
June 2009 saw the launch of our 10,000 strong GB Representative panel, enabling us to understand non-readers in depth and to benchmark Mail readers. This is a media first.
Panel members are e-mailed a 20-25 minute online questionnaire, roughly seven times per year. Each questionnaire explores a different business category.
With each survey we aim to further develop our dialogue with advertising agencies and clients, offering the possibility of suggesting questions and subject areas that you would like us to explore via our readers. Please contact your Mail Connected sales representative to see how you can get involved.
